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Throwback Pranks: How The Rings Hidden Camera Prank Scared Unsuspecting CustomersThrowback Pranks: How The Rings Hidden Camera Prank Scared Unsuspecting Customers

Throwback Pranks: How The Rings Hidden Camera Prank Scared Unsuspecting Customers

Oct 12, 2021

Are you ready for some throwback action? Ownage Prank is back with one of its newest series, the Throwback Pranks! In this limited series, we’ll be looking back at pranks that were a hit when they went viral. For our first installment, we’ll reminisce how Samara was able to scare plenty of unsuspecting prank victims during the Rings hidden camera prank that went crazy in 2017.

Marketers these days often go beyond their usual means to put whatever they are trying to promote to their target consumers. Films are no exception to these kinds of marketing strategies as there have been several producers that utilized - you guessed it - pranks to be able to create a fuss over their soon-to-be-released films. With that, let’s take a look at how Rings (2017) was able to flawlessly create a commotion about their film’s upcoming release with their cleverly devised Rings hidden camera prank!

Did you know that It (2017) also used pranks as a way to promote its upcoming release? You may read about Ownage’s Picks: Best Pennywise Pranks to find out how they were able to pull it off! Better yet - take some notes, prankster-  so you know how you can do them as they did!

More About Rings (2017)

The Ring is a popular horror franchise, and Rings is one of the latest installments. And someone used the same premise in those movies to create a brilliant prank that will be perfect for marketing the movie.

Rings' plot is exactly the same as The Ring, except that instead of a videotape, Samara lives inside the phone of a troubled student, who stumbles upon her one day. Cue video playback. What makes this remake unique is that she actually has a personality. While she was a silent specter in the original films, in the new one she explains why she's out there, and why she chose this particular person to terrorize. How she lives on in the digital realm is the rest of the plot.

The SCARY Rings Hidden Camera Prank


In the video, the actress dressed as the protagonist is seen pretending to be blindfolded when she drops a ring on the floor, however, instead of finding it, it rolls under the TV. Then, the curtains come down and the actress begins to walk in circles around the customers with her long, flowing hair before the curtains hide her from view. 

The woman is eventually seen coming out from behind the TV and startling the customers. But, at this point, some of the store’s staff come into view of the camera and begin to look perplexed. “The Ring” was released back in 2002 and the movie is widely considered to be the highest-grossing horror film of all time.

How They Did The Rings Hidden Camera Prank

To hype up the upcoming sequel to the Ring, the folks at Paramount Pictures set up a fake TV and wall in an electronics store. They then brought in some unsuspecting customers to see if they could take on the creature from the first film. The unsuspecting customers were invited to check out the latest TV models and were then surprised by a real-life Samara that had just been waiting to bust out and grab them.

Why was the prank pulled?

As the clip garnered over 5 million views within the first 24 hours, the prank was thought up by the Japanese branch of Sony to promote the upcoming release of Rings, the second installment in the American remake of The Ring franchise, which hit the screens in January.

On the film's YouTube page, the teaser said, "You will never see this again. Wait 'til you see what's behind that screen."

What made the clip so scary was the actor wearing a mask was grinning and looking at shoppers after her supposed demise, and not looking the least bit menacing, to put it lightly. As it is with a great prank, people who viewed the clip, whether they wanted to or not, we’re left speechless and unable to move or react.

The Shame Samara Prank

The studio behind the “Shame Samara” prank was surprised by the huge amount of visitors who went to see the Samara TV set. “Hundreds of viewers have come to watch and take photos of the prank,” the pranksters revealed, “some people have even bought it online!”

One of the participants of the prank revealed that when he originally saw the Samara TV set, it appeared empty. “It seemed like she was right in front of me, so I started screaming and running away,” he admitted, “I wanted to go home! I thought it was haunted!”

And that was it for Ownage Pranks’ first episode of its newest installment, Throwback Pranks! Do you have any prank ideas from the past that you want us to feature? Feel free to send us a message here and the expert pranksters from our HQ will try their best to get back at you as soon as they can!

Oh, before we forget, how about you go ahead and check our prank calling app if you’re in for some prank calling action? This works seamlessly because of our advanced AI voice recognition technology. We won’t spoil you any more of the fun details so we suggest you just download them right now!

As always, happy pranking!


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